• Manage all social media platforms for the Arizona Coyotes including Twitter, Facebook, Snapchat and Instagram, 365 days a year.

  • Create conversation to encourage Coyotes fandom while increasing brand loyalty using a voice that serves as a fellow fan, a news outlet, a behind-the- scenes insider and a personal liaison answering all questions from injury updates to where to find a gluten free beer at Gila River Arena.

  • Launched NHLCoyotes on Snapchat and grew our Instagram following by over 100% since October 2015 while increasing our social media engagement at 72%.

  • Book all celebrities and social media influencers for our social media influencer program.

  • Collaborate with internal teams and corporate sponsors to drive revenue through creative and authentic sponsored social media content.

  • Work closely with athletes to develop their own social media presence.

  • Represent the Coyotes as a social media expert speaker at conferences across the country.