Manage all social media platforms for the Arizona Coyotes including Twitter, Facebook, Snapchat and Instagram, 365 days a year.
Create conversation to encourage Coyotes fandom while increasing brand loyalty using a voice that serves as a fellow fan, a news outlet, a behind-the- scenes insider and a personal liaison answering all questions from injury updates to where to find a gluten free beer at Gila River Arena.
Launched NHLCoyotes on Snapchat and grew our Instagram following by over 100% since October 2015 while increasing our social media engagement at 72%.
Book all celebrities and social media influencers for our social media influencer program.
Collaborate with internal teams and corporate sponsors to drive revenue through creative and authentic sponsored social media content.
Work closely with athletes to develop their own social media presence.
Represent the Coyotes as a social media expert speaker at conferences across the country.